The Jordan Media Institute and UN Women work with the media to promote women’s economic empowerment

25 Aug 2021


Amman – An intensive training for journalists was launched at the Jordan Media Institute (JMI), engaging 50 practicing journalists with a diversity of experiences in covering women’s issues in all Jordanian media. Through the partnership with UN Women, and with the support of the Italian Agency for Development Cooperation (AICS), JMI will work with a selected group of media professionals to change the way women and gender-related issues are portraited on media outlets and to develop positive stories on women, particularly in the world of work.  

Traditional and new forms of media have a wide influence in promoting an enabling environment for women’s economic empowerment among the public. As such, this initiative aims to further raise awareness on gender-sensitive reporting in media coverage, building the competencies of the journalists in challenging gendered stereotypes in the labor market through their work, while applying gender lens in reporting on gender-based violence and producing gender-sensitized media content..

With the objective of developing journalists’ knowledge, skills and capacities, the training covers fundamental topics aimed at promoting gender-responsive reporting on women’s socio-economic role in the society, including key women’s empowerment concepts, as well as how to address stereotypical and gender-bias approaches to media and communication. The training will also cover issues related to fact-checking, source verification, authentication of visuals, ethics in reporting, media publishing legislation, press freedoms and gender equality.  

UN Women is the United Nations entity dedicated to gender equality and the empowerment of women. A global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. For more information on the work of UN Women in Jordan visit us at

The Jordan Media Institute is a non-profit educational institution founded in 2007 by Her Royal Highness Princess Rym Ali to enhance the performance of journalists and media practitioners in Jordan and the region. The institute, which provides professional education and training opportunities, offers its programs in Arabic to raise the level of Arab media and provide foreign media outlets with professional Arabic-speaking journalists.


For more information on the Jordan Media Institute, contact us at or visit us at