Job

Terms of Reference

Invitation for Gender-Sensitive Media Expert / Trainer to Deliver Capacity-Building Workshops on the principles and competencies of Media Literacy with a focus on gender-sensitivity and representation in reporting

1. Assignment Background

Women’s participation in public life is vital for fostering balanced, inclusive, and representative discourse. However, their roles are often underrepresented or portrayed through stereotypical narratives in media coverage.

This project, implemented by the Jordan Media Institute (JMI) with the support of UN Women, aims to address this imbalance by equipping government spokespersons and media professionals with the knowledge, tools, and competencies needed to adopt gender-sensitive approaches in public communications and media reporting.

As part of the project, JMI has developed a Gender-Sensitive Media Guidelines Manual and Toolkit, and will conduct three capacity-building workshops designed to support a more inclusive media environment and strengthen long-term advocacy for gender equality.

This assignment seeks to engage an experienced Gender-Sensitive Media Trainer to deliver three five-day workshops for a total of 75 participants. These workshops will focus on enhancing the competencies of government spokespersons and media professionals in Media and Information Literacy (MIL) with an emphasis on gender-sensitive reporting practices.

The assignment contributes to the overall project objectives by:

  • Building institutional capacity for gender-sensitive communication.
  • Promoting ethical, accurate, and inclusive media representation of women’s contributions across all sectors.
  • Facilitating the application of the Gender-Sensitive Media Guidelines through participatory training and a practical toolkit.

2. Scope of Work and Deliverables

The selected expert(s) will be responsible for delivering three (3) five-day training workshops targeting 25 participants each (total: 75 participants), focusing on MIL and gender-sensitive media practices. Key responsibilities include:

A. Training Delivery

  • Conduct three 5-day capacity building workshops for government spokespersons and official media representatives, covering:
    • Gender sensitive media guidelines
    • Principles of gender responsive reporting
    • Inclusive and ethical communication standards
    • Practical techniques for fair and balanced representation

B. Methodology and Facilitation

  • Apply participatory, adult learning methods, incorporating:
    • Real-world case studies and reporting simulations
    • Interactive exercises and facilitated discussions
    • Best practices from regional and international media landscapes

C. Coordination and Quality Assurance

  • Collaborate with JMI and technical experts to ensure alignment with project goals, particularly within the Media and Information Literacy (MIL) framework
  • Conduct pre- and post-training assessments to evaluate learning progress

D. Reporting

  • Submit a detailed training report after each workshop, including:
    • Analysis of pre- and post-assessment results
    • Key outcomes, knowledge gains, and behavioral changes
    • Success stories and participant feedback
    • Lessons learned and areas for improvement
    • Recommendations for future capacity-building efforts
    • Summary of challenges and proposed mitigation strategies

3. Assignment Duration and Timeline

  • Assignment Period: 6 July – 31 July 2025
  • Tentative Workshop Dates:
    • Workshop 1: 6–10 July 2025
    • Workshop 2: 13–17 July 2025
    • Workshop 3: 20–24 July 2025

Each workshop will include up to 25 participants from among government spokespersons and official media professionals (total of 75 participants).

4. Eligibility Criteria

Applicants must meet the following requirements:

  • Proven expertise (No less than 5 Years) in gender equality, gender mainstreaming, or gender and media.
  • Demonstrated experience (No less than 5 Years) in designing and delivering professional training on gender-sensitive media or public communication.
  • Solid understanding of Media and Information Literacy (MIL) frameworks from a gender perspective.
  • Excellent communication skills in both Arabic and English, written and spoken.

5. Submission Requirements

Interested applicants are required to submit:

  1. Updated CV(s) highlighting relevant experience
  2. A technical proposal (maximum 3 pages) outlining the proposed approach, including training methodology and tools
  3. A detailed financial proposal
  4. Two references or samples of similar work

6. Submission Deadline

  • Deadline: Wednesday, 24 June 2025, by 05:00 PM (Jordan local time)
  • Email: Info@jmi.edu.jo
  • Subject Line: Application – Gender Sensitive Media Expert Trainer

Late or incomplete submissions will not be considered.

For inquiries related to this TOR, please contact: Jala AL-zubi: J.alzubi@jmi.edu.jo , +7962790916913